What is a BiCross?

What is a BiCross? bicrossFor those of you with a dead ear on one side, Phonak is making a technology called a BiCros.  A bicros is a hearing aid on the better ear, and a transmitter on the dead ear.  The transmitter on the dead ear transmits wirelessly the signal to the better ear giving the patient the feeling of hearing from both sides.  This hearing aid has has Bluetooth connectivity.  Patients are loving it! Come and see us to try before you buy.  It’s a super exciting product.

Elissa Sorkowitz Lejeune
Hearing aid specialist BC-HIS

Three Distinguished Alumni will be Honored at Homecoming.

Three Distinguished Alumni will be Honored at Homecoming. 

The West Liberty University alumni association will add the names of three distinguished alumni, Jack Adams ’63, Joan Campbell ’62 and Dr. Melvin Sorkowitz ’62, to its Wall of Honor, at an induction ceremony breakfast, 9:30 a.m., Saturday, Oct. 13 in the R. Emmett Boyle Conference Center. The ceremony is part of the Hilltopper Homecoming Weekend 2012.

“The Wall of Honor serves as a reminder and inspiration to our students and to the entire campus community. It offers a public display that is evidence of how far a West Liberty graduate can go in science, education, business, the arts, public service and so many other fields of endeavor. We congratulate our 2012 honorees,” said Shane Stack ‘10, alumni director.

Adams was born in Washington, Pa. and is now a resident of McMurray, Pa. After graduating from West Liberty in 1963 with a bachelor’s of science degree in marketing, he began his career in business with Retail Credit Co. (Equifax). In 1967, Adams then embarked on a 30-year career with Exxon Company, USA, in marketing, real estate, and engineering.Jack Adams '63

Over the course of 23 years, he held several positions in Exxon’s marketing division, including leasing of retail properties, fuel sales and automotive products. In 1989, he moved to Exxon real estate and engineering and was responsible for Exxon real estate and fuel distribution in Pennsylvania, West Virginia and Northern Delaware. Adams was also responsible for environmental issues and emergency response in these regions.

Retiring from Exxon in 1996, Adams became president of SJR’s Team Supreme, Inc., in Phoenixville/Valley Forge, Pa., which became a nationally recognized leader in Exxon convenience store marketing. After 13 years, he retired in 2009.

Among his list of accomplishments, Adams is a 32nd degree Mason and member of the Scottish Rite of Pittsburgh and Lodge 623, Washington, Pa. The organization recently recognized him for 25 years of service. Also a Vietnam War veteran, Adams proudly served for five years as sergeant and squad leader with the U.S. Army Reserves 630th Trans. Co., Washington, Pa. The company was one of five activated during the war and he spent 1968-1969, in Phu Bai, running convoys to Hue and the DMZ. While at West Liberty, Adams was a founding brother of the Delta Omega chapter of Delta Sigma Pi International Business Fraternity. The organization originated sales of school flags, shirts, etc. and was so profitable it led the school in merchandise sales, which resulted in the sales effort moving to the bookstore.

Adams is a member of the Gary E. West College of Business Advisory Board, chairman of the alumni campaign for the Gary E. West College of Business, former board member of the WLU Alumni Association and current treasurer for the Pittsburgh Chapter of the WLU Alumni Association.

Campbell was born in Wheeling and is a resident of Clearview. She graduated from Warwood High School as valedictorian and went on to earn a bachelor’s degree at West Liberty, where she once again was selected as valedictorian. She then earned a master’s degree at West Virginia University.Joan Campbell '62

She began her career as an executive secretary with Wheeling Steel Corporation, but her real love was teaching at the elementary level. She went on to have an outstanding career of 30 years as an educator in Ohio County Schools. In 1984, Campbell was named the Ohio County Teacher of the Year. She was known for her annual theatrical/musical productions, which she wrote and directed at Warwood Grade School.

During her tenure as First Lady of West Liberty, from 1984-1995, she initiated a number of college-wide programs including: campus beautification projects, a May-Morning breakfast for graduating females, an annual holiday party for campus sororities, recognition dinners for student groups such as theater, music, athletics and others. She also served as advisor to her sorority, Alpha Xi Delta.

Campbell also hosted holiday galas for the alumni association, the faculty, the WLSC Foundation Board of Directors and the West Liberty advisory board. She was active in promoting and assisting the Elderhostel Program, formerly hosted by West Liberty.

Campbell continues to be involved with the University as a lifetime member of the Alumni Association, a continuous member of the President’s Circle and a member of the Nathan Shotwell Society. She is active in the Wheeling community as a member of the Thursday Music Club and King’s Daughters.

She is married to Dr. Clyde D. Campbell, president emeritus of West Liberty, and she is the mother of Leslie A. Campbell, special education teacher for Ohio County Schools. She has three grandchildren: Emily, Hannah and Colby.

Dr. Sorkowitz was born in Akron, Ohio. He earned his Bachelor’s of Arts degree at West Liberty and went on to earn a master’s degree in audiology at the University of Wisconsin, Madison, Wis., where he was a vocational rehabilitation scholarship recipient. He also attended Louisiana State University and Temple University, earning a doctoral degree in audiology and completing his studies in 2003.Mel Sorkowitz '62

After graduation, he became the director and originator of the audiology program at the Albert Einstein Medical Center, Philadelphia. Because audiology was a relatively young profession, he became an important resource for the ear, nose, throat specialists in the region.

Sorkowitz and his wife, Sondra, a business professional, decided that the hearing aid profession needed a new direction. They incorporated Audiological Consultants, Inc. of Pennsylvania in 1969 and grew their business to include seven privately owned offices serving the hearing impaired in the Greater Philadelphia area.

In 1972, Sorkowitz made a movie, “Hearing Aids, How to Fit Them,” which won an award that year for the most important contribution for medicine and surgery through the field of cinematography. Sorkowitz went on to become a national presenter and guest lecturer for hearing aid manufacturers meetings and otolaryngologists conventions. The hearing aid field was changing rapidly. Audiologists and otologists could now dispense hearing aids where prior to 1978, it was considered unethical to do so.

As the hearing aid field grew, Sorkowitz was involved in the growth and from 1978 to 1984, Sorkowitz and his wife owned and operated manufacturing facilities in both Colorado Springs, Co. and Los Angeles, Calif.

In 1984, the Sorkowitz family, which includes two daughters Elissa and Adina, moved to Boca Raton, Fla., and opened two professional audiology/hearing aid offices. In 2003, he was recognized by the Audiology Foundation of America and received the Professional Leadership Award in recognition of his “perseverance and strength as a pioneer in hearing aid dispensing by audiologists, as well as continued, joyful dedication to leading the audiology profession to new horizons.”

What is Aquaris?


CES 2013 Honoree

Hearing at its best. Let’s sound in, keeps the elements out.

It doesn’t matter what you do in life, you want to enjoy every moment of it. No matter how active your lifestyle, you can always wear your hearing aids.

Enjoy total freedom.

With its unique design, robust Aquaris™ is the only truly waterproof, dustproof, and shockproof hearing aid available. Resistant to dust, perspiration, and humidity, Aquaris is perfect for people who spend time in demanding environments. Wherever you are—working in a garden, sweating at the gym, building sandcastles, showering, swimming—Aquaris delivers outstanding sound quality with exceptional clarity and comfort.

Fits active lifestyles—especially kids and teens.

Once they are in school, sports and friends become more important. Active kids and teens don’t want to focus on their hearing aids all the time. So, it’s crucial to have hearing aids that meet their needs and are easy to use and maintain. If your child loves sports or just loves being outside no matter what the weather, then Aquaris is a good choice.

Aquaris micon - hearing aid

Aquaris is exceptionally sturdy and resistant to moisture and dirt and built to withstand rough-and-tumble activities. Teens can impress their friends with Aquaris’ design and wireless connectivity. It fits securely, even during the most rigorous activities thanks to the Sport Clip (optional).

FReal stories about real people who wear Siemens hearing aids.


  • Completely sealed housing and battery door
  • IP68 certified: No seepage and no damage during continuous immersion
  • Custom-made soft ear mold for swimming


  • Repels dust, perspiration, and dirt
  • Dirt and moisture-resistant surface
  • Watertight housing safeguards against corrosion

Shock resistant.

  • Scratch-proof, non-slip, soft rubber surface
  • Attachable Sport Clip for extra security
  • Microphone cover protects microphone membranes and reduces wind noise

Aquaris micon - hearing aid on pool

Man in pool with Aquaris hearing aid


GORE™ Acoustic Vents for Microphone Protection

The high-performance acoustic membrane preserves the microphone’s sound quality while protecting it from water and dust particles.

“GORE and designs are trademarks of W.L. Gore & Associates”